Just typed up and adopted a strategy outlined by Seth Godin in his book LINCHPIN for creating, developing, executing and SHIPPING a project. Most great ideas are washed down the shower drain or buried on a napkin eventually discarded because most people fail to develop a plan to actually "SHIP" the project. Read the book because this simple outline cannot do justice to his 236 pages of thought. Even more importantly develop the system & habit of "SHIPPING" your ideas. Many will flop but within those failures will be the great one that almost got away... DON'T BLINK!
Strategy to THRASH, OVERCOME “THE RESISTANCE” AND SHIP!
STEP ONE: Write down the due date. Post it on the wall. This is the SHIP DATE, done or not.
STEP TWO: Write down EVERY single notion, plan, idea, sketch and contact. (Index Cards, Post-its, Moleskin, etc.) This is when you go fishing. Include as many people as you can. This is the big chance. This is where the thrashing and dreaming happen.
STEP THREE: Collate the cards (information) and read it aloud to the team. Fill in the gaps.
STEP FOUR: Create a database with the collected information. Every card gets it’s own record.
This is the thrashing playground. Include words, images, sketches, links to other cards. Rearrange. Draw. Sketch. THIS IS THE LAST CHANCE TO MAKE THE PROJECT BETTER.
STEP FIVE: Project leader (you) now takes the data and builds a complete description of the project. It’s the blueprint of the project. (Examples: If it’s a book, then you’ve got a forty-page outline. A website, then you have every single screen and feature. A conference, then you have an agenda, a menu, a list of venues…)
STEP SIX: Take this blueprint to the people with “sign-off” control, the people with money or your boss. They can approve it, cancel the project or suggest a few compromises.
Then say, “If I deliver what you approved, on budget and on time, will you ship it?”
DO NOT PROCEED UNTIL YOU GET A “YES”.
Once you get your yes, go away and build your project, thrash-free. Ship on time, because that’s what a linchpin does.